What is a Trend in Beauty Industry?
The beauty industry hasn’t been at the forefront of technological reinvention and innovation, and for this reason, this past year has seen no changes in this industry. From fresh, clean facial beauty to highly personalized skincare and AI cosmetic solutions, beauty stores have remained quite the same. However, as the years have progressed, customers have begun to change their buying habits. Now that many people are more health-conscious and pick organic products over regular ones, it’s no wonder that the industry is looking to revamp itself. Here are some trends we’ve noticed in the beauty industry:
Social media has played an important role in influencing the trends that the beauty industry experienced last year. For one, women themselves were taking to the Internet in search of products that they could wear and use to make them look better. This has lead to a boost in social media influencers. Celebrities have been taking to Twitter and Facebook in order to talk about the latest trends in the beauty industry.
Beauty companies have also created social media accounts to interact directly with their fans. A good example of this is the account of Lavera. The brand saw a huge increase in its social media following and immediately responded by creating a blog on the site. This has lead to a surge in demand from the brand’s fans and clients.
YouTube has played a big role as well. Many people are now watching YouTube for beauty tips and tricks. This has opened doors for smaller brands since they can now reach out to millions of consumers with minimal costs. While many people prefer to follow the latest tips and reviews on beauty websites, they also visit YouTube in search of the real things. This is because YouTube provides users with access to short clips. It gives them an instant idea on the product being discussed.
Kiehl’s also joined the race when it launched its own beauty products on YouTube. This was not only to increase its consumer base but also to make itself more valuable. It made its first video on how to apply Kiehl’s products on the skin and its subsequent videos have led to tremendous popularity. Many consumers are already planning to buy its products. One of the reasons why this brand is so popular is the fact that co-founder and CEO, John F. Kiehl, is a dermatologist.
While there is no clear winner when it comes to what is a trend in the beauty industry, there are certain trends that seemed to gain traction this past year. Trends may start from small things like colored contact lenses or fashion. They can even grow into bigger trends like what is the best skincare brand for the 21st century. But what is a trend in beauty industry always remains to be seen until the next year.
This is the reason why many people are looking for new and fresh ingredients that can create a new trend in beauty products. One such ingredient is organic beauty products. Organic beauty products are made with natural ingredients that are safe to use. These are made using ingredients like organics and plant extracts. Some of these ingredients are also known to help fight off and prevent many types of bacteria that cause diseases in humans. It is also made to avoid using harsh synthetic chemicals that may prove to be carcinogenic and end up causing death.
This is the reason why many people today want to know what is a trend in the beauty industry. They want to keep up with the latest trends so that they will be able to stay ahead in the game. Since there is a constant change in the world that we live in, it only makes sense to keep up with the times and try out new things that you might not have tried before. Keeping up with what is in and what is out is just part of being a consumer.
James Aphu is the editor-in-chief of a fashion magazine and understands the need of ladies to become more beautiful. He has his own unique view on makeup and skin care products. He enjoys sharing knowledge about makeup and is dedicated to making most girls beautiful together.